There’s a strict usability standpoint, which focuses on functionality, the effective presentation of information, and efficiency. Then there’s the purely aesthetic perspective, which is all about presentation, hot animations, and beautiful graphics. Some designers get caught up in the aesthetics and graphics and forget about the user, and some usability gurus get lost in their user testing and forget about visual appeal. In order to reach people and retain their interest, it’s essential to maximize both.
The most important thing is that design is about communication. If you create a web site that works and presents information well, but looks ugly or doesn’t fit with the client’s brand, no one will want to use it. Similarly, if you make a beautiful web site that isn’t usable and accessible, people may not be able to use it. Indeed, the elements and functionality of a finished web site design should work as a single cohesive unit.*
* Jason Beaird. "The Principles of Beautiful Web Design." SitePoint (2010).
"The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested."
"What separates design from art is that design is meant to be… functional."
"Websites promote you 24/7: No employee will do that."
Multimedia and creativity softwares are powerful programs, but they can be overwhelming or confusing at times, simply because of everything that is possible. If you’re new to such softwares, taking the time to understand the basics and how to use the specific tools will go a long way towards setting you up for success.
There is a plenitude of tutorials available online or in libraries which offer an essential and necessary guidance to learn how to use design, video, photography, web development, and business software solutions.
Learning by video tutorials is a critically acclaimed training method that includes exceptional quality high-definition video instruction from leading experts and instructors on the most essential creative technologies and topics. Each software has hours of video tutorials, complete with lesson files, assessment quizzes, and review materials.
Amazing free training web sites have their well established place.
Professional websites offer courses for all levels that cover technical skills, creative techniques, business strategies, and more, like Lynda.com, Creative Edge.com, Adobe.com, Istockphoto.com. But all of these are available with a monthly subscription.
However, for their online collections of videos and books filled with the most current and thorough information available about graphic design, web design, photography, they worth it.
Designers, photographers, marketing communication experts and other creative professionals use those websites as their primary resource for research, problem solving, learning and certification training.